(Innovation Impulse Education) In order to reassure a future flow of educational talent for primary and secondary schools, 44 schools came up with innovative ideas to boost talent and take a chance at winning the prize money to make their idea happen. 7 Winning ideas were rewarded during the awardshow organised at the Westergasfabriek, Amsterdam. The setting for the event designed by Who cares? and based on the visual identity, was made to also be reused for other events of IIO.