Natasha Jen: ‘Designthinking is bullshit’

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“Design thinking uses just one tool: 3M Post-Its,” says Pentagram partner Natasha Jen. “Why did we end up with a single medium? Charles and Ray Eames worked in a complete lack of Post-It stickies. They learned by doing.”

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  • By Emerson Mclatchy on %A %B %e%q, %Y at %I:%M %p

    Felton Mcleary

    Natasha Jen:

  • By Julio Sadusky on %A %B %e%q, %Y at %I:%M %p

    Elwanda Burdell

    Natasha Jen: