As if it’s in the air I recently stumbled upon the news that Dutch jeans brand G Star and Swiss furniture manufacturer Vitra joined hands in launching an authorized reedition of Prouvé’s Chaise Directeur. I learned to appreciate the work of Jean Prouvé some years ago while being an interior designer. This metalsmith-engineer-designer-maker, who even made it into mayor of Nancy, was one of the enigmatic forefathers of the Modernist movement and of design as we know it today.(Photo:MoMa)
In the framework of the development of the neighbourhood around the Olympisch Stadion in Amsterdam, The Beach organised an event and published a magazine ‘O’ to advocate and promote the local cultural rhizomes of this area and its potential within cityplanning. Who cares? was asked to come up with some ideas to physically link all the different activities that were part of the publication and the area during the launch of the magazine.
Every two years the Conran Foundation (UK) invites a designer to spend ₤ 30.000,- on things he or she likes to live with. In 2002 Renny Ramakers and Gijs Bakker of droog design were invited. The exhibition design Who cares? came up with underlined both the individual characters as well as the symbiosis of the two.
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